1.7.+Advertising+-+Week+2

= __ Scaffolding - Week 5 (Lesson 13) __ = ====Now that the students are beginning to understand some of the important written elements in advertising, they will be required to look at the images. ====

__** Scaffolding - Week 5 (Lesson 14) **__

**//__The students are to get in to groups of 3 or 4 to complete market research profiles on the the following: __//**

 * ====Housewives ====
 * ====Teenagers ====
 * ====Businessmen ====
 * ====Uni Students ====


 * ====The TV they watch ====
 * ====The magazines they read ====
 * ====Their favourite commercials ====
 * ====Their favourite radio station (music they like) ====
 * ====Their preferred sports ====
 * ====Their leisure activities ====

These responses will be shared and discussed with the class.
= __ Scaffolding - Week 5 (Lesson 15) __ =

====In pairs: Students will be given a Commonwealth Games or Sport related advertisement. They will spend the lesson analysing it and answering the following questions: ====


 * ====//**What is the advertisement about? **//====
 * ====//**How does the picture relate to it (is it the product or something else?) **//====
 * ====//**<span style="font-family: 'Lucida Sans Unicode','Lucida Grande',sans-serif;">How much room does the picture take up? **//====
 * ====//**<span style="font-family: 'Lucida Sans Unicode','Lucida Grande',sans-serif;">Where is the picture positioned in order to catch the eye? **//====
 * ====//**<span style="font-family: 'Lucida Sans Unicode','Lucida Grande',sans-serif;">What colours does the ad use? Any significance? **//====
 * ====//**<span style="font-family: 'Lucida Sans Unicode','Lucida Grande',sans-serif;">Who might be the target audience? **//====
 * ====//**<span style="font-family: 'Lucida Sans Unicode','Lucida Grande',sans-serif;">Is there a slogan or a rhetorical question? If so, is it effective? **//====

====<span style="font-family: 'Lucida Sans Unicode','Lucida Grande',sans-serif;">Each group will then present their advertisement and their responses to the class. They will allow for question time, and the student audience will be encouraged to ask questions. ====