1.6.+Advertising+-+Week+1

= __ Scaffolding - Week 4 (Lesson 10) __ =

====Students will be introduced to advertising and asked to write their own definition of advertising into their English books. The teacher will then draw on 4 or 5 student examples to share with the class. ====

====A mind map will then be drawn on the board that focuses around the question: "What are the elements of an advertisement?" ==== ====This will refer specifically to 'still' advertisements, which are ones that are found in newspapers, magazines, and posters; not on television. ====

====It may help the students to come up with some ideas by showing them and advertisement (see below): ====



Each element that is found should have examples branching from it.
====Students would then spend the remainder of the lesson locating advertisements from magazines and newspapers that relate to sport, the Commonwealth games, or feature athletes in them. They are to glue these into their English books for safe keeping. ====

//2. What is demographic? //
= __ Scaffolding - Week 4 (Lesson 11) __ = ==== The teacher will commence the lesson by asking students to share their responses to the homework questions. This will be done by drawing mind maps on the white board with each branch representing a student response. The students are to copy all of the responses into their English books. ====

==== The students will then look at a series of advertisements either on a smart board, projector, or on paper to decide what the target audience would be for the product. Considering the central theme is the Delhi Commonwealth Games, sport related advertisements would be used. ====

The focus of this lesson is to discuss target audience and demographic as a group in order for the students to gain an in depth understanding of the two terms.
=__ Scaffolding - Week 4 (Lesson 12) __= ====The teacher will commence the lesson by doing a recap on the previous advertising lessons. This lesson will be focused on slogans and rhetorical questions, as they are both commonly used in advertisements to persuade audiences. ====

====The teacher will explain to the students what both rhetorical questions and slogans are and ask the students to come up with some examples of both. ====

**//- A muesli bar //**
====For the remainder of the lesson, the students will work in their groups to create a dramatic advertisement. That is, they will advertise their product by presenting it to the class. Students will have to do the following with their product: ====

**//4. At the end, you must explain who the target audience for this 'ad' is //**
====Students will be reminded to consider who the target audience is and what they might want to hear. (what will sell them the product). The student groups will each perform their 'ad' to the class. ====